In Identity and system Design, I was allowed to create a new product or service that currently did not exist. So I decided to create a product for pet owners to provide a more leisurely, stress-free solution to cutting their pet’s nails. This product is a non-toxic liquid that dissolves a pet’s nail safely and effectively, making the process hassle-free for pets and owners. I developed a stationery system for my brand that included letterhead, an envelope, a two-sided business card, and a 3-D mock-up of the product’s packaging. This stationery system was part of a communications effort to promote the brand and get the word out on this new product. I got inspired by branding pioneer Paul Rand and his ability to communicate a visual message with concise and straightforward visible marks for this project.